Eden Housing

  • Vice President of Communications, Advocacy, and Fund Development

    Job Code
    # of Openings
    Eden Housing Properties
    Central Office - Hayward
  • Summary


    The VP of Communications, Advocacy and Fund Development is responsible for creating an integrated advocacy, communications and fundraising platform for Eden. The position reports directly to the CEO, who is actively engaged at all levels in this effort and is a well-respected leader in affordable housing policy in California and nationally.  The position will be responsible for working with other department heads, Eden’s Board of Directors, and field staff to implement events and activities that facilitate our objective to have a comprehensive advocacy and brand strategy. This position is being created to help create a sustainable, advocacy, communications, and fund-development platform for Eden that is integrated across our three major business lines – real estate development, property management, and resident services.

    Essential Duties & Responsibilities




    • Creating, implementing and measuring the success of a comprehensive marketing, communications and public relations plan that enhances the organization’s reputation.
    • Building a sustainable story-telling infrastructure that can serve as the core of our communications program and our advocacy efforts.
    • Facilitating the timely delivery of engaging internal and external communications including all marketing, communications and public relations activities and materials including publications, media and stakeholder relations.
    • Articulating and enhancing the organization’s desired image and reputation, sector positioning, and assuring all activities are consistent with our Mission.
    • Overseeing the editorial direction, design, production and distribution of all external publications, including the Annual Report.
    • Generating media interest and positive coverage of the organization, maintaining regular contact with media and responding appropriately to response to media requests.
    • Acting as the Organization’s media spokesperson, when and if required in the absence of the CEO.
    • Overseeing the production of a monthly corporate internal and external communications
    • Overseeing the appearance and use of our brand identity.
    • Overseeing the calendar and implementation of key public events including groundbreakings, ribbon cuttings, anniversary and other events.
    • Outsourcing to appropriate suppliers and service providers to assist with the delivery of materials and or events as required.


    The position shall oversee the advocacy work of the organization, including:

    • Policy outreach and advocacy for housing policies
    • Oversight of the volunteer program and linking the program to other activities that create “friends of Eden” by activating our volunteer base where appropriate to promote policy advocacy and fundraising.
    • Cultivate and maintain corporate partnership relationships.
    • The position is expected to participate in high level policy advocacy and connect the work of others in the company who are engaged in similar efforts.
    • Maintenance of Eden databases that enhance policy and advocacy

    Fund Development: 


    To date, Eden’s fund development efforts have been relatively limited to specific investors and foundations that are known to Eden.  This position is expected to consider how this base might be expanded to include a wider network of corporate, foundation and individual donors.  The position will oversee:

    • Fundraising with corporations, foundations, individuals and NeighborWorks
    • Fundraising and management of the NeighborWorks America grant portfolio and relationship. Eden’s recent acceptance as a member of NW has significantly enhanced our grant funding. NW is a congressionally chartered federal organization and as such has significant oversight, reporting and compliance requirements. 
    • Assure the implementation of grant funded programs
    • Assure compliance with all grants
    • Oversee and assure donor recognition


    All of these functions require coordination across their specific functions including things like donor database management and integration of databases that complement each other. Eden currently uses Salseforce and MailChimp for the activities in communications, services program measurement, and volunteer program participant tracking.

    Given the expansive geography of Eden’s work, it is expected that this position will involve some travel throughout the California regions Eden works in and other travel in and outside of California related to housing policy advocacy and participation in industry networks, including NeighborWorks, the Housing Partnership Network, and others.  This position is also expected to periodically attend evening and early morning meetings.


    The position will oversee a department of X people, with X direct reports and various consultants available to assist with the work.



    • Four-year degree in Business, communications or related field.
    • Advanced degree strongly preferred.
    • A minimum of 10 years of supervisory experience with at least 3 of those years in high-level department management.
    • A minimum of 10 years of experience in fund development, advocacy, Public Relations marketing or communications



    Must have reliable transportation, a valid California Driver’s License and vehicle insurance. 


    Preferred qualifications include:  real estate license and other specialized training such as Certified Property Manager (CPM), Low Income Housing Tax Credit and HUD Occupancy certifications.



    • Proven ability to direct department activities; lead by example; formulate and execute company-wide goals and objectives and assess achievement
    • Superior leadership and management skills with emphasis in staff supervision and development, particularly during a time of organizational transition
    • Strategic thinker
    • Collaborative working style; team building approach
    • Effective oral and written communication skills, and ability to represent the company to public officials, financial institution representatives and community groups
    • Extensive knowledge of the affordable housing industry and applicable federal, state and local government regulations
    • Thorough knowledge of personnel laws pertaining to employment, compensation, workers compensation, ADA, benefits etc.
    • Strong financial background and attention to detail to prepare, forecast, review, evaluate and interpret various reports and studies, e.g., monthly progress reports, cost analyses, etc.
    • Computer proficiency, particularly Excel, Word and specialized programs such as YARDI.
    • Experience working with diverse groups, i.e., staff, residents, boards, outside contacts.
    • Commitment to the companies’ goals and philosophy.



    Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to work with mathematical concepts such as probability and statistical inference.  Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.



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